One of the major disadvantages that directory submissions have is that they can get tiresome and lingering. One should be very carefully and optimise the content of the website before submitting links to any directories.

The one thing that should be avoided while submitting links is bulk submission in directories as this makes it very difficult to ensure that the quality of these directories is good. There is also no certainty that one has that the site will rank high in search engines after submission to such directories and using their services. Submitting to directories is a cumbersome and time consuming task.

It takes a lot of time to get the desired results from these directories and one needs to have a lot of patience to see the volume of traffic increasing. Though there are some advantages of forum and directory links but one must be sure as these might hurt you and your website.

Besides “The Bad Guy” or “Villain”, another name for this form of SEO is called “Spamdexing”. Spamdexing can include a variety of unapproved tactical attempt used, by hackers, to redirect search engine results to their desired location. These tactics include, keyword stuffing, hidden texts and links, and link farming, and Blog Comment Spam. Such activities are meant to produce the best possible search engine results using inappropriate methods, but in all actuality, produce the exact opposite results. Google and other search engines like it penalize sites for these activities, decreasing your ranks in the requested search results.

In contrast to the Black Hat form of search engine optimization, the true way to amplify your website is through White Hat SEO. White Hat is a term that comes from the “Good Guy” or hero in old, western movies. This form of search engine optimization is well accepted well into search engines. White Hat SEO is often the makeup a “Search Engine Friendly” site, and unlike Black Hats, abides by the Terms of Service regulations particular to that search engine. The name White Hat also refers to, what is called, an “Ethical Hacker” or “Penetration Tester”. These types of White Hats have the initial focus of securing and protecting IT systems.