The Internet Marketplace is the brave, new, barely explored, world of the 21st century where vendors (website owners) want to get the Internet shoppers (visiting traffic) to their virtual storefront (websites) to purchase their products and services.

If I had to image it as a physical marketplace I envision that it could be a Renaissance festive market, a trading post, a Greek agora or a Roman agora.

I see the shoppers going from booth to booth in a search for the items they want to purchase (keywords entered into a search engine), browsing the vendor booths (visiting websites), picking up and examining items (clicking through webpages), comparing quality between items (web content), doing price checks, asking vendor questions about their items (emailing), bartering, and purchasing searched for items (ecommerce shopping cart).

I see the vendors trying to figure out how to get the most shoppers to their booths (website optimization), trying to make their booths enticing so the shoppers will stop and stay longer (web site stickiness factor), checking out their competitor booths (keyword rank and placement) and figuring out how many shoppers are visiting their booths (traffic reports), modifying displays (web pages) so the items appear more appealing to the shoppers (conversions).

Travel this road with me to compare traditional marketing and advertising with Internet marketing and advertising.
How are they the same, are they different. I will be your Trailblazer guide and coach through the Internet Marketplace.

Written by WSIsimplyROI