One of the most commonly misunderstood terms being used today is, Black hat SEO. The phrase Black hat comes from Hollywood. It was the general way of identifying the villain in old western movies, due to their cliché, black hat. There are many different ways to achieve Search Engine Optimization, but Black hat SEOs are considered hackers throughout the internet.

Besides “The Bad Guy” or “Villain”, another name for this form of SEO is called “Spamdexing”. Spamdexing can include a variety of unapproved tactical attempt used, by hackers, to redirect search engine results to their desired location. These tactics include, keyword stuffing, hidden texts and links, and link farming, and Blog Comment Spam. Such activities are meant to produce the best possible search engine results using inappropriate methods, but in all actuality, produce the exact opposite results. Google and other search engines like it penalize sites for these activities, decreasing your ranks in the requested search results.

In contrast to the Black Hat form of search engine optimization, the true way to amplify your website is through White Hat SEO. White Hat is a term that comes from the “Good Guy” or hero in old, western movies. This form of search engine optimization is well accepted well into search engines. White Hat SEO is often the makeup a “Search Engine Friendly” site, and unlike Black Hats, abides by the Terms of Service regulations particular to that search engine. The name White Hat also refers to, what is called, an “Ethical Hacker” or “Penetration Tester”. These types of White Hats have the initial focus of securing and protecting IT systems.