Pay Per Click

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SEO vs. PPC

At the TED Conference in 1998 Jeffrey Brewer introduced a pay-per-click search engine proof-of-concept. Within the next 2 years both Google and Yahoo had obtained the system and now almost every search engine also uses this template. There are 2 different types of PPC, or pay-per-click formats. One format is Flat-rate PPC, and the other [...]

13Sep2009 | admin | 1 comment | Continued
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PPC VS SEO – How to statistically prove that SEO is the way to go and not Pay Per Click

The EngineReady study -> http://engineready.com/company/trafficstudy.html , shows that Conversion rates are higher with PPC comparing to organic and sales/income. The increment is below 2.4 ratio, example for best PPC scenario:
Price of product $10.
100 users will go to the online store through organic and 10 of them will purchase = $100 in sales.
100 users will go [...]

27Jul2008 | Tom Light | 3 comments | Continued
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