Archive for Tom Light

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SEO Consultants VS Bad SEO Consultants

1 – Hesitation

21Aug2008 | Tom Light | 8 comments | Continued
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Simplify Internet Marketing – Chris Coney

After achieving my Bachelor of Science Honours Degree in 2004, I worked in the IT industry for a year working with companies of many different sizes and advising them on their IT needs. During this time I noticed that although many of the companies I was advising were making use of the Internet, no [...]

19Aug2008 | Tom Light | 1 comment | Continued
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Download Google Toolbar for Firefox and View PageRank

This is how you Download and Install Google Toolbar in Firefox, and how you adjust it to view PageRank:

19Aug2008 | Tom Light | 3 comments | Continued
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Google Toolbar Download – How to View PageRank – Google Toolbar For Internet Explorer

This is how you Download and Install Google Toolbar in Internet Explorer, and how you adjust it to view PageRank:

19Aug2008 | Tom Light | 0 comments | Continued
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PPC VS SEO – How to statistically prove that SEO is the way to go and not Pay Per Click

The EngineReady study -> http://engineready.com/company/trafficstudy.html , shows that Conversion rates are higher with PPC comparing to organic and sales/income. The increment is below 2.4 ratio, example for best PPC scenario:
Price of product $10.
100 users will go to the online store through organic and 10 of them will purchase = $100 in sales.
100 users will go [...]

27Jul2008 | Tom Light | 3 comments | Continued
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Page Rank Explanation – SEO 101

Thought I introduce myself by writing something productive – from the basic to the more advanced stuff.
The SEO/SEM process is divided into two main parts, On-Site SEO & and Off-Site SEO.
On-Site is also divided into two main parts:
1 – The extremely well known technique of using targeted keywords often in part of the page like [...]

12Jul2008 | Tom Light | 2 comments | Continued
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2007 Cause Marketing Forum Conference May 16-18, 2007, NYC

29Jan2007 | Tom Light | 24 comments | Continued
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WSI Consultant At Your Service, Find WSI Consultants!

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22Aug2000 | Tom Light | 2 comments | Continued
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Have An Internet Marketing Question? SEO Dilemma? Ask Our Experts Now!

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8Aug2000 | Tom Light | 1 comment | Continued
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